Product · Category · Brand & Retail Strategy
Better products. Smarter Retail. Stronger business.
I'm Juan Degwitz. I help product brands and retailers decide what to sell, how to price it, how to optimize the assortment, and where to grow next.
Juan Degwitz
Product & Category Strategist
Sound familiar?
Have a product problem?
Too many products, not enough clarity.
The collection grew. The structure didn't.
Margins look fine on paper. Somewhere, they're not.
Our pricing exists. We're not sure it makes sense.
We can describe our competitors. We can't understand them.
Good products, individually. Confusing portfolio, overall.
Stock that's stuck, or missing exactly when you need it.
You don't know which products aren't selling, or why.
Products sitting in the wrong place, in the wrong quantity.
Adding a new product or product line feels harder than it should.
If a couple of these sound familiar, we should talk.
How I Help
Category Strategy
Turn a pile of products into a portfolio with a job to do.
Product Strategy
Turn an opportunity into something you can actually sell.
Pricing & Profitability
Find out where the range makes money — and where it doesn't.
Brand & Market
Make sure what you sell says what you mean.
Corporate Growth
Grow the company in the leanest way possible — the right team, the right positions, at the right time.
Full-time, fractional or project-based — whatever level of involvement the problem actually needs.
About
Experience built around products.
Six years across international product and category management, inside sports, lifestyle and outdoor brands.
Across my career, I've managed category and portfolio strategy end to end, building assortment architecture, defining Good/Better/Best structures, optimizing SKU portfolios, and developing pricing strategies that balance competitiveness and profitability.
I have hands-on experience in product development, taking products from initial concept and specifications through sampling, sourcing, production, and launch. I’ve worked directly with factories in Asia, including on-site visits to review samples, production lines, and quality standards.
I’ve managed supplier and key account relationships, maintaining strong communication while negotiating pricing, MOQs, target costs, and production terms, as well as resolving quality, delivery, and commercial issues when they arise.
I turn market research, competitive benchmarking, and performance data into clear growth opportunities, then translate them into products, from briefs and specifications to sourcing, target costing, supplier management, and launch.
Commercially, I focus on the metrics that drive better decisions: margins, SKU profitability, GMROI, and product performance, identifying what to grow, improve, or cut.
I also connect product strategy with brand positioning, segmentation, and storytelling, ensuring the portfolio supports a clear market identity. Having built my own brand, I bring an entrepreneurial perspective where every product, cost, and inventory decision has a real financial consequence.
My Mechanical Engineering background brings technical depth; my MBA brings commercial thinking. My work sits at the intersection of product, brand, and profitable growth.
Brands I've Worked With
Get In Touch
Have a product or growth problem?
Book a 30-minute intro call — no pitch, no deck, just a conversation about what's not working.